Visual Identity Development and Localization
We are now living in an era of visualization, “boring” text and visuals to showcase a brand are not enough to stand out. All marketing efforts have to be visualized strategically and in good quality.
For many businesses stepping into China, localization of their existing brand is the primary focus. But localization does not mean you can simply translate texts into Chinese. Visual aspects also need to be customized based on the local culture, consumer preferences, and color trends.
On the other hand, when some special program or sub-brand is specifically created for China, a totally new brand may also need to be created from the ground up. In that case, creativity based on the understanding of the brand value is even more crucial.
Our team of experts can help with visual identity localization, development and application on all possible formats and marketing materials.
