Media Collaboration
Media collaboration via earned media is the most effective way to get more visibility for your company and in the Chinese market. Earned media has been found to increase sales and gain long term customer attraction.
To get the maximum impact of the earned media for your company, our network of experts from the best journalism schools in China as well as existing collaborations and previous experience with Chinese news agencies is at your disposal.
Together with your communications team, we will plan and write the message you want to send to specific stakeholders or selected journalists in the Chinese media. We will monitor the reach of your message and follow up the impact with our quantitative data analysis based on our Media Analysis service.
